Check out our Co-Creation presentation on the Swarovski Case, my colleague Volker gave at the ESOMAR Online Research Conference in Chicago. Still one of my favorite projects.
Netnoblography
This blog contains my thoughts and experiences on open innovation & cocreation, market research and social media. My passion and special interest is on Netnography as a social media research approach and as starting points to gain insights for an open and customer-oriented innovation approach.Categories
- Co-Creation (2)
- HYVE Stuff (4)
- Lead User (2)
- Netnography (6)
- Online Research (4)
- Open Innovation (2)
- Social Media Stuff (3)
- Uncategorized (1)
Tag Cloud
"design thinking" "human-centred innovation" "market research" Co-Creation cocreation collaboration Crowdsourcing design Design Competition HYVE Internship Kozinets Kundenintegration Lead User listening mroc Netnography Netnography08 observational research online communities online ethnography Open Innovation social media social media analysis Swarovski Usability virtual ethnography Web 2.0 Web Monitoringnetnoblography
- Great weather, a latte & butterprezn :-) Munich at its best instagr.am/p/J9W7kBNz0Y/ 4 weeks ago
- Time for some meat instagr.am/p/KArtwrNzyO/ 4 weeks ago
- Wtf... Exactly what I need now instagr.am/p/JwBBydNz3B/ 1 month ago
- @ninety10group 's @davidcushman talks about Open Business in new best-seller Brand Anarchy bit.ly/branarchy 2 months ago
- RT @adverblog Can you index the way people think? The New Thinkers Index does just that. | Adverblog adverblog.com/2012/03/20/can… 2 months ago
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netnoblography
- Great weather, a latte & butterprezn :-) Munich at its best instagr.am/p/J9W7kBNz0Y/ 4 weeks ago
- Time for some meat instagr.am/p/KArtwrNzyO/ 4 weeks ago
- Wtf... Exactly what I need now instagr.am/p/JwBBydNz3B/ 1 month ago
- RT @adverblog Can you index the way people think? The New Thinkers Index does just that. | Adverblog adverblog.com/2012/03/20/can… 2 months ago
- Social Media Council Europe - re-opening of co-creation process + Insights on How to Co-create a Community bit.ly/xdFC07 #smce 2 months ago
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Aktuelle Beiträge
- Netnography – Insights2.0 derived from Online-Communities
- Internship at HYVE
- “Netnography: Doing Ethnographic Research Online” Book by Robert Kozinets
- A Human-Centred Innovation Approach – Why Market Researchers and Product Designers should be best Friends
- Our Co-Creation Swarovski Case (Esomar Online Research, Chicago)
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