This goes out to all netnographers, open-minded market researchers, marketers and social media enthusiasts. Great news. Rob the academic “founder” of the netnography method publishes the first book that solely deals with netnography. Rob is is Associate Professor of Marketing at York University’s Schulich School of Business. The book will be available in January 2010. check out on amazon.
It’s published by Sage and they are giving away the first two chapters of the book:
- Here you can download Chapter 1 ”Cultures and Communities Online” by just clicking here.
- Here you can download Chapter 2 ”Understanding Culture Online” by just clicking here.
I have already ordered a copy!
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Your site was extremely interesting, especially since I was searching for thoughts on this subject last Thursday.